Digital MarketingFor Healthcare
SERVICES / DIGITAL MARKETINGUnderstanding the Digital Marketing Ecosystem
At HealthOne we have had many clients come to us after becoming frustrated with marketing agency jargon. The digital marketing ecosystem is often shrouded in uneeded complexity. While in advanced use cases, this complexity may be neccesary we have often found that foucsing on fundamentals yeilds great results.
We always start with assessing what your goals are with your digital marketing efforts. Is it more patients through the door? Is it more visitors to your website? Is it a combination of both? These goals all require slightly different approaches.
We will demystify the digital marketing services that we offer namely SEO (Search Engine Optimization), Paid Digital Advertising and Social Media Marketing.
The Parts That Make Up Digital Marketing
Digital Marketing
Search Engine Optimization
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Digital Marketing
Paid Digital Advertising
Paid Digital Advertising invovles paying search engines and social media platforms to display your ads by search results and in user feeds.
Digital Marketing
Social Media Marketing
Social Media Marketing involves creating content to promote your healthcare practice on various social media platforms such as Facebook, Instagram, and Twitter.
More Patients, Less Reports. Our Approach to Digital Marketing is Simple & Transprent.
If you're a physical practice, the goal is to bring more patients through the door. If you're an informational healthcare resource, the goal is to bring more people to your website. It's important to have clear goals when implementing a digital marketing strategy.
We ensure that we cleary understand your goals and implement only the required digital marketing strategies. We do not overwhelm you with unneccesary marketing reports.
We also ensure that you have full access to any ongoing digital marketing campaigns so you can check for yourself how well they're doing.