Digital AdvertisingFor Healthcare
SERVICES / DIGITAL MARKETING / DIGITAL ADVERTISINGPaid Digital Advertising for Healthcare
Paid Digital Advertising should be an essential part of your digital marketing strategy. All of the major platforms such as google, facebook, instagram have ad platforms that we can leverage to help reach your marketing goals.
Google AdWords & PPC
PPC stands for Pay Per Click and it’s a form of advertising on search engines where you get charged only when a user clicks through to your website.
You may have heard of Google AdWords or even gotten a Google AdWords credit in your mail. AdWords is Google’s PPC platform. It’s by far the most popular PPC platform by virtue of google being the biggest search engine.
Your PPC ads appear at the very top of google search results when someone searches for the keywords your ad is targeting. For example, if you’re a dental practice in Vancouver, you can target the keywords “dentist in Vancouver”. If you’re a physiotherapist in Calgary, you could target “injury rehab Calgary”.
Keyword research becomes important as the more popular keywords you target, the higher your cost will be for every click.
Bing, Microsoft’s search engine, also has a PPC platform. While not as popular as google, it still sees a respectable amount of traffic and may make sense for your practice to run PPC campaigns on.
The keyword research for your PPC campaign can be further used to improve your organic content marketing efforts and your wider ranging SEO efforts. If you know what people are searching for in your healthcare niche, you can write content with those keywords embedded in it.
Paid Social Media Advertising
Every successful social media strategy should involve a paid component. At this point, we’ve all been exposed to ads for various products while browsing Instagram or Facebook. It’s an extremely effective way of advertising your healthcare practice beyond your organic efforts.
Outside of large health care providers, exposing patients to your social media content organically is increasingly difficult. Therefore, creating targeted ads specific to your demographic can help boost your social media following and patient booking.
As these platforms allow you to target the exact patient demographic you prefer, you can tailor content specific to each demographic and the action you want them to take. Whether it be to follow you on social media, book an appointment, or learn more about your services.